13 - 10 - 01  Press Release

Elchspot or ShopIKEA, Trave or Hanse: Over 5,000 people from the region have taken part in the naming competition for the new IKEA shopping centre in Lübeck-Dänischburg. “We are really pleased that we have been able to motivate so many to take part and we have received some great suggestions,” says Rainer Bastians, managing director of Inter IKEA Centre Deutschland. An internal jury has now chosen the winning name from the 5035 entries: LUV SHOPPING. In German, Luv is the side of a ship facing the wind.

“We discussed it for a long time and pondered the many good suggestions, says Tatiana Prokhorova, member of the jury and future shopping centre manager. “In the end, we unanimously decided on LUV SHOPPING. The name brings a breath of fresh air to Lübeck and a breeze of Scandinavian ambience to the bay of Lübeck. 

60 percent of the entries were submitted by women. With 485 suggestions, the community of Bad Schwartau was most represented, followed by Kücknitz (421) and Moisling (403). “We are particularly pleased that our direct neighbours took part in such droves and with such commitment,” says Tatiana Prokhorova.

For four weeks in June, residents of Lübeck and people from the surrounding region were able to submit their favourite names on the website The person who submitted the winning name can now look forward to a credit voucher for 5,000 EUR to be spent in the new shopping centre when it opens.

85 percent of the retail market plots are currently let, including some local and regional retailers. As well as Villeroy & Boch, the tenants include Baby One, C&A, Depot, Edeka Meineke, Görtz, Hornbach, Saturn, Spielemax, Tchibo, akquasia fischspa, Asia Fuloi Restaurant, CB Moden, Ecco Schuhe, E-Plus, Jebe hairdresser and hairdressing equipment, JalouCity, the Junge bakery, Klindwort pharmacy, Leder Freytag, Niederegger, “Stoff und Stil”, Oetinger Kinderladen, the Schuback perfumery, T-Shirt-Total, Vino and Reinigung Worm drycleaners. The sales area of the shopping centre is 24,500 m², the DIY store is 10,000 m² and IKEA is 25,500 m².

Together with Inter IKEA Centre Deutschland, the IKEA company responsible for the shopping centre, IKEA is planning to build a furnitrue store, DIY store and shopping centre with a total sales area of 60,000 m2 in Lübeck-Dänischburg. The construction work on the former Villeroy & Boch site began in February. Opening is planned for spring 2014. IKEA and Inter IKEA Centre Deutschland are investing 120 million EUR in this site and creating about 400 new workplaces.

Inter IKEA Centre Group

Since 2001, Inter IKEA Centre Group has owned, developed and managed shopping centres in partnership with IKEA furniture stores. The company has almost 30 retail sites, more than a million square metres of developed retail space and plans for more than 20 new projects in Europe and China. In all our shopping centres, there is a strong mix of tenants made of up international retailers and local brands. The IKEA furniture store expands our catchment area, making us attractive to visitors within an hour’s drive. This combination has proven to be successful for all our stakeholders, especially our customers and tenants.

Simone Settergren
Inter IKEA Centre Deutschland GmbH
Tel.: (06122) 585 6173
Fax: (06122) 5854121