LUV SHOPPING AND IKEA CELEBRATE MIDSOMMAR

14 - 06 - 19  Press Release

COLOURFUL PROGRAMME FOR YOUNG AND OLD

Lübeck, 19 June 2014

"GLAD MIDSOMMAR" - LUV SHOPPING and IKEA are delighted to invite all fans of Scandinavia to the Midsommar festival in Lübeck-Dänischburg between 10 am and 8 pm on Saturday 21 June 2014. Visitors can expect a colourful programme for young and old on the longest day of the year with a wide variety of activities, music and entertainment.

Two particular attractions are the five metre tall Midsommar tree bedecked with wildflowers and pennants in front of IKEA and the Scandinavian-design Midsommar table in LUV SHOPPING. A marching big band, who will entertain the visitors with a varied music repertoire between 11 am and 6 pm, will ensure high spirits.

For the little ones, there is the opportunity to make floral wreathes, design creative pictures with potato stamps or paint their own colourful Swedish Dala-horse under expert guidance. In addition, all children can have their faces appropriately painted for Midsommar as mythical creatures, wild animals and colourful flowers. There are great prizes to be won on the Wheel of Fortune.

Your creature comforts are equally well provided for: whether you fancy a delicious summer punch, hearty grilled sausages, unusual cocktail creations or light pasta, every taste is catered for at the activity stands. Coffee and cakes can be found in the Niederegger café, the Villeroy & Boch café and Junge Die Bäckerei in LUV SHOPPING as well as in the IKEA restaurant.

"The Midsommar festival is a Scandinavian tradition and is celebrated together with neighbours, friends and relatives. We are thus delighted to be able to celebrate together with IKEA, our visitors and our neighbours here in our new location this year", says Tatiana Prokhorova, Shopping Centre Manager.

"The Midsommar festival is the most important festival in the annual calendar for most Swedes. The longest day of the year is traditionally celebrated on a grand scale, and what would Midsommar be without a bargain at IKEA? Our customers look forward to the astounding Midsommar prices each year", says Karin Reuchlen, IKEA store manager in Lübeck.

Shops at LUV SHOPPING

Aquasia fish spa, BabyOne, BASE, C & A, CHESTERFIELD FURNITURE, DEPOT, Ditsch, ECCO, EDEKA Martens, Fressnapf, Görtz, HORNBACH, idee. Creativmarkt, IN CB, INTERSPORT Voswinkel, JalouCity, JEBE hairdressing supplies, Junge Die Bäckerei, Klindwort apothecaries, Küchen-Fee cooking and more, Leder Freytag, Mc Paper, Mai Nails, Niederegger, Oetinger Kinderträume, Ostseezwerge, Worm Cleaning, ROFRA Home, SATURN, SCHUBACK perfumeries, 1748 by Villeroy & Boch café and lounge, Sonnenklar Travel Agents, SPIELE MAX, Stadtschönheiten hairdressers, STOFF & STIL, Tchibo prozente, TIGER, T-Shirt-Total, Villeroy & Boch House of Living, VINO - the wine market

Food court on the 1st floor with terrace and a view of the Trave

Ciao Bella, LeboQ_Asia Cuisine & Running Sushi Bar, McDonald's, NORDSEE


Inter IKEA Centre Group

Since 2001, Inter IKEA Centre Group has owned, developed and managed shopping centres in partnership with IKEA furniture stores. The company has almost 30 retail sites, more than a million square metres of developed retail space and plans for more than 20 new projects in Europe and China. In all our shopping centres, there is a strong mix of tenants made of up international retailers and local brands. The IKEA furniture store expands our catchment area, making us attractive to visitors within an hour’s drive. This combination has proven to be successful for all our stakeholders, especially our customers and tenants.


IKEA Deutschland

Today, IKEA is represented in Germany in 47 locations, and the 48th furniture store is currently being built in Hamburg-Altona and will open on 30 June 2014. The first IKEA furniture store was opened in Älmhult, Sweden in 1958. IKEA arrived in Germany in 1974 with the Eching furniture store near Munich. Today there are 349 IKEA furniture stores in 40 countries worldwide. 305 of these furniture stores in 26 countries are run by the IKEA Group itself. The other 43 furniture stores are operated by franchise companies outside the IKEA Group. 684 million people visited IKEA in the last financial year, including approximately 100 million in Germany. More than 135,000 employees around the world, 15,500 in Germany alone, are involved in the implementation of IKEA's business concept: "We want to offer a wide range of elegant and functional items of furniture at such favourable prices that as many people as possible can afford them."
 



PRESS RELATIONS:
Kristina Görrissen
LUV SHOPPING
Tel.: (0451) 29029872
kristina.goerrissen@ikea.com