Unique for Germany
The concept for the projected LUV SHOPPING in the Dänischburg district of Lübeck is unique for Germany. It will offer visitors a wide range of products related to home and living, fashion, outdoor and sport – all under one single roof. The direct access to the Trave River means there are diverse opportunities to test and present inno­vations in outdoor and sports gear. The centre will offer visitors a unique leisure and shopping experience.


For our location in Lübeck we are looking for partners in the following trades:
Furniture, home accessories, books


Facts and key data

GLA (incl. IKEA): 75,000 sqm

GLA (excl. IKEA): Shopping Centre approx. 29,500 sqm, DIY approx. 11,200 sqm

Mall levels: 2, (ground floor and mezzanine level)
Parking spaces: 2 600


Key Retailers: 
Villeroy & Boch
Intersport Vosswinkel
IN by CB-Mode
Görtz Schuhe
EDEKA Martens
Junge Die Bäckerei
Tchibo Prozente
Idee Creativmarkt


The perfect location
The LUV SHOPPING in Lübeck-Dänischburg is easily reached from the motorways A1 and A226 from all directions. The city of Lübeck is located directly in the Bay of Lübeck, which is one of the top holiday destinations in Germany thanks to its heavily frequented Baltic Sea baths and perfect locations for water sports. Lübeck boasts the largest Baltic Sea port in Germany, with some 150 logistics companies based in the region. A unique centre for innovation is currently under development, with the University of Lübeck’s new ’Vision Village’ and ’Innovation Campus’, additionally contributing to the city’s future prospects.


Distance to Lübeck City 10 km
Distance to Hamburg City 70 km
Distance to Travemünde Port (largest Baltic See port in Germany) 10 km
Local train station on the Travemünde-Lübeck-Hamburg line (in service at Centre opening, 6 min. from Lübeck City)


Key data of the catchment area
Inhabitants: about 920,000 
Purchase power: approx. 1.1 billion €
Number of visitors is estimated to approx. 3 million
Tourist per year: 13 million tourists on day trips (over 1 million visitors stay over night)


Opening Year:2014
GLA:75 000 sqm
Number of Shops:53 (plus IKEA)
Parking:2 600
Visitors:approx. 3 mio.
Catchment Area:920 000 inhabitants
Catchmentarea Lübeck